Saab Pitch Creative

Our goal in the Saab America pitch was to sell individuality. Saab owners, by definition, are free-thinking… they don’t buy what everyone else buys, and that extends to their life choices as well. Non-conformity is the general mantra of the Saab owner, and maybe with just a little push, we felt we could pull that out of a few more budding individualists.

Saab

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