VIDEO-GMU Giving Day Campaign

Description

We were tasked with developing a compelling short-form video campaign for Mason’s most recent fund-raising efforts, and without a budget, we naturally focused on social media (this was our primary engagement tool, not YouTube or Vimeo). Using in-house talent for on-air, we created a series of four entertaining short pieces culminating with a ‘Thank You’ for the participants among the George Mason family. We met our goals for a new program and like our other social media, the engagement was significant.

For
George Mason University
Role
Creative Director
Date
April 2017
Type
Short-Form Social media video