We were tasked with developing a compelling short-form video campaign for Mason’s most recent fund-raising efforts, and without a budget, we naturally focused on social media (this was our primary engagement tool, not YouTube or Vimeo). Using in-house talent for on-air, we created a series of four entertaining short pieces culminating with a ‘Thank You’ for the participants among the George Mason family. We met our goals for a new program and like our other social media, the engagement was significant.

Creative Director

George Mason University

April 2017

Short-Form Social media video

www.youtube.com/watch?v=0Ka_PGjgFR0, https://www.youtube.com/watch?v=oF1wtvT3bAU