This campaign was the impetus behind our soon-to-be released video series speaking to the same quandary. Faculty, staff, student and alumni giving to the university. Our goal here was to address the misperception that unless you’re a multi-millionaire, you can’t make a difference. So we spoke to the notion that 'Small can be Big." That there’s no more intrinsic value in one large donation vs. many more, modest donations. We can all make a difference.
Creative Director/Art Director
Print, Digital, Video