VIDEO-GMU Holiday Spot 2018

Description

It was a challenge to concept the same piece every year, year after year, but we did it. And every year we came up with something engaging, touching and not self-serving. We always had the university’s differentiators at heart, but we focused on how those qualities came through in life itself. Generosity, inclusion etc. I’m very proud of the work my team and I put together, and always with little to no budget. Emphasis on the ‘no’ in that statement.

For
George Mason University
Role
Creative Director, concept, art direction
Date
12/18