Name

Elliott de Luca

About

It's about the message, not the medium.

If what we've got to say will perform best via digital or social? Great! Let's do it! But also, if the client, the engagement, and the work are best served via broadcast, outdoor, print, or (gasp!) radio? I'm there as well. Run the numbers. Do the math. I'm not a chauvinist, shilling for one particular tool. Whatever works is what we'll do. Always.

As I've been around for a while, I am what they now refer to as a true 'digital native.' I worked on what was once just called 'the internet,' creating those god-awful gel buttons and laughable drop shadows. In fact, I even worked at one of the first major ISPs. Thankfully, however, I got out before the stock dropped.

And yes, I've also done more than my share of broadcast, print (or 'traditional'), outdoor, and radio. For me, it's about the idea, the concept, the segment, and what tool will ensure our success.

As a Creative Director, naturally, I've been a part of winning countless multi-million dollar accounts (and keeping them), won numerous awards, and at every stop, I've also fully-utilized my left-brain as an integral part of process creation, process management.

But at the end of the day, it comes down to mentoring and building great chemistry with my multi-disciplinary teams... turning groups that once had record-setting turnover, into teams that feel respected, listened to, empowered, and valued... and the secret of achieving this utopian state is possessing a natural, hard-wired sense of empathy. Remembering what it's like not to be heard. To not get the primo opportunities. I remember. Every. Day. And as a result, my teams don't while away their days tweaking their resumes, they spend their time tweaking their work.

#LoveWhatYouDo

Education

BA, Graphic Design

George Mason University, Fairfax, VA

Went after my freshman year while trying to figure out where I’d land, then went to music school in Boston, MA while still figuring it out. Eventually went back and finished/graduated at 40. That was a little weird. Weird, but fun.

AA, Performance

Berklee College of Music, Boston, MA

My parents were not amused… a design and music major. I’m sure they had visions of me living in the basement forever, but luckily for both of us, that never came to pass. Boston, and Berklee, were a tremendous experience that absolutely changed me and my playing.

Clients

  • Discovery Communications
  • BET
  • PBS
  • CBS
  • Time-Warner Cable
  • American Woodmark Corporation
  • Virginia Tourism Corporation
  • George Mason University
  • Defenders of Wildlife
  • Amtrak
  • Saab America
  • Washington National Opera
  • Wintergreen Resort
  • Oracle
  • Freddie Mac
  • Booz Allen Hamilton
  • CSC
  • SAIC

Specialties

  • Creative Direction
  • Concept
  • Management/Mentoring
  • Process

Skills

  • Creative Direction
  • Concept
  • Design
  • UX/UI
  • Adobe Creative Suite
  • Team Empowerment
  • Client Management
  • Process Construction
  • Copywriting
  • Strategy
  • Project Management
  • Photography
  • Client Management
  • Video/Animation