Old Town Athletic Club Campaign

The new campaign for 2013-2014 for Old Town Athletic Club in Warrenton, VA. The initial comps focused more of reframing the notion of “working” out (hence the tricycle), but the comps turned into a campaign designed to educate the audience on small things we ALL can do to improve our overall fitness and health. You don’t have to run 26.2 miles or lift a Hummer, but you CAN eat a reasonable breakfast, drink water, sleep and make a difference in your life.

Old Town Athletic Club

New Campaign