OOH-GMU Advancement Campaign

Description

Rather than simply beg for money as so many colleges and universities do (have some dignity, people!), we chose instead to focus on the more appealing, beneficiary’s side of the equation. How donations impact the truly deserving… the students. This was an extremely well-received series of 5 pieces running on the Metro as dioramas, car cards and station posters.

For
George Mason University
Role
Creative Director
Date
November 2016
Type
Dioramas, Posters, Cards