GMU Advancement Metro Campaign

Rather than simply beg for money as so many colleges and universities do (have some dignity, people!), we chose instead to focus on the more appealing, beneficiary’s side of the equation. How donations impact the truly deserving… the students. This was an extremely well-received series of 5 pieces running on the Metro as dioramas, car cards and station posters.

Creative Director

George Mason University

November 2016

Dioramas, Posters, Cards