REBRAND-GMU External Mktg Campaign

Description

After a number of studies from various research entities, we had data that supported what we already knew… that the general public (DC/MD/VA) had a fairly antiquated perception of who Mason was. This campaign was strategized/designed to combat that mentality.

For

George Mason University

Role

Creative Director/Art Director

Date

November 2018

Type

Print, digital, OOH