Freddie Mac Internal Campaigns 2019-20

Description

To maximize efficiencies with a small staff, we came up with the idea of producing branding templates for the sort of requests that consumed the most time for our staff. These were the internal pieces that launched to keep our rather large staff in the loop for a paradigm shift in our workflow.

The rest of the work is varied in terms of purpose or use, but all still within Freddie Mac, and with me filling multiple roles… Creative Director, Designer, and copywriter. And, all without any budget whatsoever.

Role
Creative Director/Designer/Copywriter
Date
Fall 2019-Winter 2020
Type
Internal Marketing-Digital/Print/Environmental